Breaking into a new market is hard. Breaking into Middle Tennessee — one of the fastest-growing and most competitive beverage markets in the country — requires more than a great product. It requires the right relationships, the right strategy, and someone who knows every buyer, bar, and bottle shop in the region. That's exactly what Middle Tennessee Beverage Company was built to deliver.

Founded and led by industry veteran Jordan Williams, Middle Tennessee Beverage Company is a dedicated beverage consulting firm helping small and mid-size brands establish and grow their footprint across the Middle Tennessee market. Jordan brings almost two decades of experience spanning every level of the industry — fine dining and bar operations, national sales leadership, wholesale distribution, and brand consulting — giving MTBC a level of depth and connectivity that sets it apart from the competition.

Most recently, Jordan cemented his standing as one of the top retail sales performers at Empire Distributors — one of the largest beverage distributors in Tennessee. From day one, he dominated the monthly priority goals, winning consistently from start to finish against the entire sales team. It's the kind of performance that doesn't just reflect individual talent — it reflects a mastery of the Middle Tennessee retail landscape, the distributor relationships, and the market intelligence that MTBC clients now get direct access to.

That on-the-ground advantage is backed by a track record built over almost two decades. As Director of National Sales for Buffalo Chip Spirits, Jordan guided his team past $400K in distribution within the first 90 days of launch, achieving 150% of annual sales objectives. At Ajax Turner Company, he doubled territory revenue from $1.8M to $3.7M. As Beverage Director at The Chef & I on Ninth, he drove beverage sales up by over 1,000% in a single fiscal year — helping earn the restaurant recognition as the Best in Nashville.

That same proven approach now powers every client engagement at Middle Tennessee Beverage Company. MTBC works alongside emerging brands as a true partner — opening doors to buyers, distributors, and tastemakers across the region, designing custom tasting experiences that put your product in the right hands, and building tailored strategies that account for your brand's size, budget, and growth goals. From shelf placement and menu integration to staff training, promotional campaigns, and margin optimization, MTBC handles the details so you can focus on what you do best: making a great product.

Middle Tennessee is a market with enormous opportunity — and Middle Tennessee Beverage Company has the experience, the connections, and the drive to help your brand seize it.

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