Your Portfolio’s Secret Ingredient

Fresh, fun consulting that turns wild thoughts into wow results.

Happy Help, Big Impact

Sales Rep showing brands to the buyer.

Distribution Sales

Providing full-time “boots on the ground” sales representatives in the Greater Nashville market to help secure placements, displays, menu features, and much more!

Custom tasting for a beverage brand.

Personalized Tastings

Using industry professionals, we conduct custom tastings for your brand to educate and sell product in-store to consumers and create a one-of-a-kind experience.

Consulting over menus for spirits, wine, beer and RTDs. Consulting beverage brands.

Custom Consulting

With decades of experience, our team can help you scale, innovate, and assess the most important parts of your beverage company using data and market trends, laying out a clear and smooth path to your growth!

Who We Are

We’re a small band of curious minds who adore big dreams.

Founder, Jordan Williams of Nashville, TN. Middle Tennessee Beverage Company

Follow the Adventure!

Tasting of whiskey.
Close-up of numerous used wine corks, some with visible vineyard or wine-related text and logos.
Person holding four cans of cannabis-infused beverage standing next to a blue sports car with gold wheels.
A hand placing small white flowers into a cocktail glass on a bar counter, with a dimly lit background featuring warm pendant lighting.